tag:blogger.com,1999:blog-10313978.post111111015392902056..comments2023-11-03T06:03:50.388-07:00Comments on The Learning Circuits Blog: Informal Learning, Blogs, and Corporationsjayhttp://www.blogger.com/profile/16271633210993298646noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-10313978.post-1111386047009278072005-03-20T22:20:00.000-08:002005-03-20T22:20:00.000-08:00See The Cluetrain Manifesto. It is free. It is one...See <A HREF="http://www.cluetrain.com/" REL="nofollow">The Cluetrain Manifesto</A>. It is free. It is one of the best books on marketing from the last century. (April 1999). <BR/><BR/>"A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies."<BR/><BR/>"These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked."<BR/><BR/>"Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do."<BR/><BR/>Formal used to be proper, high-fallutin', and polite. Now it's pretentious, priggish, and stilted. When it comes from the spin doctors, it's deceptive. Informal is now preferred, for it is open, direct, unadorned and sincere. <BR/><BR/>I have recommended this book to hundreds of people. It has passed into the mainstream. Rage Boy's sequel, Gonzo Marketing, even made it into Harvard Business Review. <BR/><BR/>Honesty is the best policy, and an informal, transparent style is its best means of expression.jayhttps://www.blogger.com/profile/16271633210993298646noreply@blogger.com