tag:blogger.com,1999:blog-10313978.post116369066144665825..comments2023-11-03T06:03:50.388-07:00Comments on The Learning Circuits Blog: Learning from Fox Newsjayhttp://www.blogger.com/profile/16271633210993298646noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-10313978.post-1164127746511816052006-11-21T08:49:00.000-08:002006-11-21T08:49:00.000-08:00Years ago I posed a similar question. If you could...Years ago I posed a similar question. If you could offer a four-hour elearning module that sped up a person's reading 20% and cost $100/seat, would you offer it? By the way, it's called "Mavis Beacon Teaches Reading." Not one person out of an audience of forty training professions in Silicon Valley would touch it. CLOs are risk averse.<BR/><BR/>jayjayhttps://www.blogger.com/profile/16271633210993298646noreply@blogger.comtag:blogger.com,1999:blog-10313978.post-1163956254620758272006-11-19T09:10:00.000-08:002006-11-19T09:10:00.000-08:00Clark, I don't get the Fox news reference - is tha...Clark, <BR/><BR/>I don't get the Fox news reference - is that their viewer stats?<BR/><BR/>As for touting success of 50% increase in productivity and 50% no increase and vocally hated it, I would respond with two reasons that a professional would change that program. <BR/><BR/>First, brand management. Technology designers can probably tell of great products, with great features and capabilities, that people hated fro some reason or another (usability, interface, etc.)Those products tend to flop because of all the press that says they are horrible. The same effect is true for L&E professionals, especially internal ones. They need as many participants cheering for the programs in order to keep a positive internal brand image. <BR/><BR/>I think that internal brand management is a great reason to shoot for good K1 evaluation - probably 90% of why one should. However, the second reason that a professional might be overly concerned with reaction is that they are measuring constant reaction, and not an end state. Take Karl's example - if the educator in charge of that is worried about reaction at every time stamp, they will drop that activity (and I have seen some people drop activities in mid-program. However, if they only measure at the end, they will see a different reaction to the activity and keep it. <BR/><BR/>Sometimes L&E professionals want to keep people constantly happy, and it hinders our impact. however, we do need to ensure that our clients - all of them - have a good experience with our products or our brand will be destroyed.Anonymoushttps://www.blogger.com/profile/06054960811055800602noreply@blogger.comtag:blogger.com,1999:blog-10313978.post-1163937481278281212006-11-19T03:58:00.000-08:002006-11-19T03:58:00.000-08:00Hey Clark. How about a sim word of the week?Hey Clark. How about a sim word of the week?Dave Leehttps://www.blogger.com/profile/04858983999952168681noreply@blogger.comtag:blogger.com,1999:blog-10313978.post-1163894965802502002006-11-18T16:09:00.000-08:002006-11-18T16:09:00.000-08:00The key is to have the data to back up the 20%, if...The key is to have the data to back up the 20%, if I had that data and it was valid, I would use that to promote and champion that training event. I would also use it to try to figure out why those people got that high return while the others hated it. Did the people who hate it still learn and still have a productivity increase. <BR/><BR/>Many times we have sat through or been a part of a learning experience that we didn't like and then it turned out that we did learn from it even though we didn't enjoy it. <BR/><BR/>See my post about my class where I put students through a<A HREF="http://karlkapp.blogspot.com/2006/11/cac-conference-student-presentations.html" REL="nofollow">mock e-learning RFP response process</A>.<BR/><BR/>During the process, not many of them like it. It is long hours in prepartion, they have to present to corporate professionals on a topic they just learned about a few weeks ago, and they are judged at a high level concerning their abilities. But afterward, they all admit they've learned a great deal.<BR/><BR/>I think if we have data about the impact of our training, that should take priority over whether or not someone likes the training. In fact, how much someone likes training is not really relevant. I didn't like Algebra but I learned from a very good teacher. I didn't like writing classes in high school or even typing (now called keyboarding) but I learned in class. <BR/><BR/>Liking something and learning something are not always the same.Karl Kapphttps://www.blogger.com/profile/10586071112339563727noreply@blogger.comtag:blogger.com,1999:blog-10313978.post-1163844463559299992006-11-18T02:07:00.000-08:002006-11-18T02:07:00.000-08:00Unfortunately, you are not wrong, Clark. Most of m...Unfortunately, you are not wrong, Clark. Most of my clients especially in the corporate training space) tend to be focused almost exclusively on learner responses as the basis for training evaluation. May be if we know this, we also focus on this in our design of the training?Geetha Krishnanhttps://www.blogger.com/profile/16977569707194015437noreply@blogger.com