Data can help personalization, but data is a means, not an end. I stumbled into a nice reminder of that. Tim Sanders, Leadership Coach at Yahoo delivered an interesting keynote at DigitalNow last year. Follow the link below to learn how the CEO of Pizza Hut and a single customer shared a great experience when he called her.
Tim Sanders - Betty the Pizza Lady (Windows Media, 7 very worthwhile minutes)
How can we data mine the impersonal performance results to create this sort of memorable, high-impact experience for learners?