Friday, June 23

Big Skill: Communications

At its core, the moving of information. More broadly, the ability to both express oneself effectively through various and appropriate media (writing, speaking, graphics), including understanding audience requirements, needs/pain points, and knowledge, and also effectively listening to others express themselves. Part of communication is knowing what is “in it” for the audience.

All communication has a credibility component.

Communication strategies often need to be created. Having a weekly open house to combat a rampant rumor mill might be critical. As organizations and teams become more distributed, ad hoc (so called “water-cooler”) communication becomes less reliable, and so formal communication technique need to be established.

Picking the right genre is important. Letters have different requirements than email. In fact, the best way to trash someone’s career is to circulate a colleague’s instant-messaging comments reformatted as a letter. Videoconferencing is more formal; web-cams are more casual.

Dynamically customizing the content increases effectiveness. This could be based on audience questions, or for self-paced content, providing alternative paths through the content, such as using hyper-linking.

An effective communication strategy might involve having the audience do some exercises to internalize the information. This could be everything from taking notes at a lecture to playing a marketing mini-game around the release of a new soft drink or movie.

Emotional associations can also be critical. Politicians use the icon of the United States flag. Computer games might tie into famous athletes or movies. Advertisements shamelessly use idealized models, professions, or roles (showing a mother buckling up her children in a minivan while talking about some new fast food product). Create a verbal label for a complicated idea, and you shape the perception of the idea.

There are legal requirements for communications, especially around product recalls and shareholder information. Organizations often have different uses of Public Relations and advertising.

Some communication is passive. What we wear to work or how we style our hair broadcasts our affiliations and even aspirations. Corporations choose colors and fonts carefully.

Some communication strategies are malicious. Spread a lie through so many channels that it becomes thought of as a truth. An ethically-challenged leader leaks a lie to a newspaper anonymously, and then publicly refers to the article as a source of credibility. In the computer world, there are “denial of service” attacks, where many computers try to communicate with a single site in order to overwhelm and shut down the site.

And again, I ask the question that no one will answer. Do you have any formal learning programs around communication? If so, to whom and how? If not, why not: a) it is not important, or b) it is really important, but we don't do it because _____.

6 comments:

Donatus Weobong said...

I have always been curious about how so called web 2.0 concepts and incarnations such as blogs, videoblogs, podcast and video sharing networks can operate in a check and balance system. I mean anyone can put up a blog, copy some existing news item, add their spins and voila, its making its way through the stratosphere. What are the legal ramifications of employees posting blogs (on or offsite)?

Personally, I will like to see more education on the ethical, moral, legal, commercial and even spiritual dimensions of communication in today’s 24/7 news and web publishing cycles.

Someone I hope the system provides inbuilt checks and balances but I know we need formal instruction somewhere.

Just my two cents.

Donatus Weobong
ELeaP LMS/LCMS
www.eleapsoftware.com

Donatus Weobong said...

sorry for the typos

Clark Aldrich said...

Checks to protect the blogger, or the company?

Donatus Weobong said...

I believe this should be a dual checks and balances system. There is the well known or publicized posting in Wikipedia which turned out to be pure fabrication. In a situation that that Wikipedia should take steps to ensure that it is not put in legal limbo from users posting to its system. Likewise a blogger that blows the whistle on a company should have reasonable protections under the law. I see a slippery slope of litigation if we don't establish some rules or game plans. I love the whole free net idea but with great freedoms come great responsibility.

Don

Anonymous said...

runescape money runescape gold runescape money runescape gold wow power leveling wow powerleveling Warcraft Power Leveling Warcraft PowerLeveling buy runescape gold buy runescape money runescape items runescape gold runescape money runescape accounts runescape gp dofus kamas buy dofus kamas Guild Wars Gold buy Guild Wars Gold lotro gold buy lotro gold lotro gold buy lotro gold lotro gold buy lotro gold runescape money runescape power leveling runescape money runescape gold dofus kamas cheap runescape money cheap runescape gold Hellgate Palladium Hellgate London Palladium Hellgate money Tabula Rasa gold tabula rasa money lotro gold buy lotro gold Tabula Rasa Credit Tabula Rasa Credits Hellgate gold Hellgate London gold dofus kamas buy dofus kamas 血管瘤 肝血管瘤 音乐剧 北京富码电视 富码电视 富码电视台 7天酒店 7天连锁酒店 7天连锁 自清洗过滤器 过滤器 压力开关 压力传感器 流量开关 流量计 液位计 液位开关 温湿度记录仪 风速仪 可燃气体检测仪 wow power leveling wow powerleveling Warcraft PowerLeveling Warcraft Power Leveling World of Warcraft PowerLeveling World of Warcraft Power Leveling runescape power leveling runescape powerleveling
runescape money runescape gold wow power leveling 棕榈树
eve isk
eve online isk
eve isk
eve online isk

Anonymous said...

^^ nice blog!! ^@^

徵信, 徵信, 徵信, 徵信社, 徵信社, 徵信社, 感情挽回, 婚姻挽回, 挽回婚姻, 挽回感情, 徵信, 徵信社, 徵信, 徵信, 捉姦, 徵信公司, 通姦, 通姦罪, 抓姦, 抓猴, 捉猴, 捉姦, 監聽, 調查跟蹤, 反跟蹤, 外遇問題, 徵信, 捉姦, 女人徵信, 女子徵信, 外遇問題, 女子徵信, 徵信社, 外遇, 徵信公司, 徵信網, 外遇蒐證, 抓姦, 抓猴, 捉猴, 調查跟蹤, 反跟蹤, 感情挽回, 挽回感情, 婚姻挽回, 挽回婚姻, 外遇沖開, 抓姦, 女子徵信, 外遇蒐證, 外遇, 通姦, 通姦罪, 贍養費, 徵信, 徵信社, 抓姦, 徵信社, 徵信, 徵信, 徵信公司, 徵信社, 徵信, 徵信公司, 徵信社, 徵信公司, 徵信, 徵信公司, 女人徵信, 外遇

徵信, 徵信網, 徵信社, 徵信網, 外遇, 徵信, 徵信社, 抓姦, 徵信, 女人徵信, 徵信社, 女人徵信社, 外遇, 抓姦, 徵信公司, 徵信, 徵信社, 徵信公司, 徵信, 徵信社, 徵信公司, 徵信社, 徵信社, 徵信社, 徵信社, 徵信社, 徵信, 徵信社, 女人徵信社, 徵信社, 徵信, 徵信社, 徵信, 女子徵信社, 女子徵信社, 女子徵信社, 女子徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 征信, 征信, 徵信, 徵信社, 徵信, 徵信社, 征信, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社,