Saturday, September 17

Emotionally Evocative Design

For many an Instructional Designer, design follows analysis, with its main function being to identify all the important things that need to go into a course. Its end product is a curriculum, syllabus, or blue-print to build the learning module on.

Next comes development, which adds content so as to give depth to the end product of design. This mainly consists of the adding of "information."

Context is also used to add a third dimension to the design puzzle -- layers of activity so that the learners gain a variety of viewpoints, thus allowing them to gain experience with the information in a relative safe manner.

This mix of design, development, and context should theoretically help the learners build their knowledge and skill bases. Yet this combination often fails because it leaves one important piece of the puzzle -- Emotionally Evocative Design.

While Instructional Designers normally are quite good at ensuring that the important parts that build content, such as objectives and outcomes, are entered into the design equation; the total design process needs a second layer that captures the emotions of the learners so that they actually want to engage with or use the content.

Engagement does not have to be that complex as it is simply a means of inviting the learners' emotions into the environment. Emotions are the reason that we do anything -- without them we would simply be walking zombies. Emotions are what adds zest to include learning

For example, a good metaphor invites the user to reflect over the information by asking her to relate the new information with a past experience. A good picture invites two senses into the mix. A problem begs for closure. A critical piece of information delivered "just-in-time" is utter relief.

What have you done lately to ensure that your designs are emotionally evocative?


Stuart Kruse said...

This 'emotional' element is rather important in winning bespoke e-learning bids in the UK. It has not been unusual for me to win work thinking it was because of my superb learning design (hee hee) only to find out that some theme or 'gimmick' captured the customer's imagination (usually because they felt it would connect with their audience).

When bidding for work, I always look for this 'icing on the cake' angle. I start by creating a general training framework but then look for an overall creative theme, idea or angle that will bring cohesion and emotion to the whole. When this angle is accounted for, I find I frequently win work for my company (all other things being equal).

Hard to be specific without giving away trade secrets, but methods for engaging emotions that have worked for me include:

1) Immediately placing the learner in a problem situation - right in the thick of the action - give them something to solve and watch their motivation soar
2) Use 'virtual' employees to present content using devices such as conversations and stories
3) Allow learners to contribute to the base content in some way so that they can invest in the learning
4) Add realism - make sure everything is clearly relevant and meaningful
5) Use surprise - e.g. leading learners down the garden path

Anonymous said...

I always try to use some sort of metaphor to stretch the learner's imagination. I tend to be that type of intuitive learner and like lessons that include those sorts of emotionally evocative designs that stretch the imagination and bring the learning to another dimension. This multidimensionality strengthens the level of the learning as well.

I find that the logical reviewers are often resistant to this sort of "out of the box" thinking, preferring the "vanilla" straightforward thinking instead.

Brain-based and accelerated learning theorists would disagree, believing that the more arenas you can involve, the quicker and stronger the learning will be.

Interesting training is memorable training and learning that is captured.

Maggie at The Training Place said...

Hot Book Recommendation for this topic! A must read
Zull, J. (2002). The Art of Changing the Brain. Sterling, VA: Stylus Publishing.
Book Reviews:

Read strategies about emotional engagement!

Anonymous said...

runescape money runescape gold runescape money runescape gold wow power leveling wow powerleveling Warcraft Power Leveling Warcraft PowerLeveling buy runescape gold buy runescape money runescape items runescape gold runescape money runescape accounts runescape gp dofus kamas buy dofus kamas Guild Wars Gold buy Guild Wars Gold lotro gold buy lotro gold lotro gold buy lotro gold lotro gold buy lotro gold runescape money runescape power leveling runescape money runescape gold dofus kamas cheap runescape money cheap runescape gold Hellgate Palladium Hellgate London Palladium Hellgate money Tabula Rasa gold tabula rasa money lotro gold buy lotro gold Tabula Rasa Credit Tabula Rasa Credits Hellgate gold Hellgate London gold dofus kamas buy dofus kamas 血管瘤 肝血管瘤 音乐剧 北京富码电视 富码电视 富码电视台 7天酒店 7天连锁酒店 7天连锁 自清洗过滤器 过滤器 压力开关 压力传感器 流量开关 流量计 液位计 液位开关 温湿度记录仪 风速仪 可燃气体检测仪 wow power leveling wow powerleveling Warcraft PowerLeveling Warcraft Power Leveling World of Warcraft PowerLeveling World of Warcraft Power Leveling runescape power leveling runescape powerleveling
runescape money runescape gold wow power leveling 棕榈树
eve isk
eve online isk
eve isk
eve online isk

Anonymous said...

^^ nice blog!! ^@^

徵信, 徵信, 徵信, 徵信社, 徵信社, 徵信社, 感情挽回, 婚姻挽回, 挽回婚姻, 挽回感情, 徵信, 徵信社, 徵信, 徵信, 捉姦, 徵信公司, 通姦, 通姦罪, 抓姦, 抓猴, 捉猴, 捉姦, 監聽, 調查跟蹤, 反跟蹤, 外遇問題, 徵信, 捉姦, 女人徵信, 外遇問題, 女子徵信, 徵信社, 外遇, 徵信公司, 徵信網, 徵信, 徵信社, 外遇蒐證, 抓姦, 抓猴, 捉猴, 調查跟蹤, 反跟蹤, 感情挽回, 挽回感情, 婚姻挽回, 挽回婚姻, 感情挽回, 外遇沖開, 徵信, 徵信, 徵信社, 抓姦, 徵信, 徵信社, 外遇蒐證, 外遇, 通姦, 通姦罪, 贍養費, 徵信, 徵信社, 徵信社, 抓姦, 徵信社, 徵信社, 徵信, 徵信, 徵信公司, 徵信社, 徵信, 徵信公司, 徵信社, 徵信社, 徵信社, 徵信社, 徵信社, 徵信公司, 徵信社, 徵信, 徵信, 徵信公司, 女人徵信, 外遇, 外遇, 外遇, 外遇

徵信, 徵信網, 徵信社, 徵信網, 徵信, 徵信社, 外遇, 徵信, 徵信, 徵信社, 抓姦, 徵信, 徵信社, 外遇, 徵信社, 抓姦, 徵信社, 徵信公司, 徵信, 徵信社, 徵信公司, 徵信, 徵信社, 徵信公司, 徵信社, 徵信社, 徵信社, 徵信社, 徵信, 徵信社, 徵信社, 徵信社, 徵信